01 / FOUNDATION
CRM & Revenue Operations
HubSpot implementation and optimisation, sales pipeline design, workflows, dashboards, forecasting and reporting.
Commercial strategy · Systems · ExecutionBetter sales systems.
Better sales systems.
Stronger teams.
Measurable progress.
Helping B2B organisations modernise sales operations through CRM implementation, demand generation, automation and hands-on commercial transformation.
25+ years International B2B experience
Strategy + execution From assessment to adoption
Technology + industry SaaS · Distribution · Promotional products
What I do
Make the sales engine work.
New tools alone don't fix commercial performance. I help connect the processes, technology and people needed to generate, manage and convert B2B opportunities.
02 / ACQUISITION
Demand Generation
B2B Google Ads strategy, search campaign management, conversion tracking and lead quality optimisation.
03 / OUTREACH
Outbound Prospecting
Apollo, prospect identification, targeted outreach, contact enrichment, sequences and structured follow-up.
04 / TRANSFORMATION
Sales Process Improvement
Commercial assessments, process redesign, pipeline governance, accountability and measurable sales KPIs.
05 / PEOPLE
Onboarding & Enablement
Sales onboarding, practical training, coaching, playbooks and ongoing support to improve CRM adoption.
06 / LEADERSHIP
Fractional Sales Leadership
Experienced support for commercial strategy, team leadership, partner channels and sales performance.
Why it works
Commercial experience meets hands-on delivery.
I have spent more than 25 years working across international B2B sales, enterprise technology, SaaS and entrepreneurial ventures. I know what it takes to lead a sales team—and what it takes to make the tools behind that team useful.
My work bridges senior commercial leadership and practical sales execution: from building acquisition channels to configuring CRM workflows, onboarding people and establishing the management routines that keep opportunities moving.
View background ↗Technology without theatre
Choose and configure tools around real sales processes—not the other way around.
Commercial accountability
Define ownership, next steps, reporting and useful measures from day one.
Adoption over installation
Training and follow-through matter as much as getting the CRM live.
Industry context
Experience with complex B2B sales, channel partners, resellers and promotional products.
My approach
From assessment to adoption.
A practical, phased approach for established B2B organisations. Engagements can cover a focused implementation or a wider three-to-six-month sales transformation.
01
Assess
Understand the current organisation, tools, lead flow and commercial bottlenecks.
02
Design & build
Set up sales processes, CRM structure, automation and acquisition workflows.
03
Enable
Onboard teams, document processes and introduce practical management routines.
04
Improve
Monitor usage, lead quality, pipeline progression and sales execution; refine continuously.
Experience
Built on a career in B2B sales.
A track record in international business development, sales management, partner ecosystems and commercial execution.
Oracle
Led 15 account executives across the UK, Ireland and Benelux, with a $30m annual sales budget. Annual quotas exceeded by an average of 20% in FY17–FY19.
CloudTalk
Led international business development across EMEA, North America, LATAM and Asia.
Image Traders · Festibax · De La Fábrica
First-hand experience in promotional products, branded merchandise, B2B distribution, digital lead generation and commercial development.
Sector focus: Promotional products & B2B distribution
Bringing CRM, lead generation, outbound sales and process discipline to reseller- and supplier-driven sales organisations.
25+
Years of international sales and management experience
Selected consulting engagementsSALESmanagoSenior CX & Marketing Automation Strategies Manager — EMEA customer acquisition.
Digital WavesChief Sales Officer — international sales team development and leadership.
RubikoDirector of Sales & Marketing — commercial leadership and client expansion.
VAN DEN HEERIK Sales Consulting has been active since 2019.
Full career on LinkedIn ↗Who I work with
For companies ready to sell differently.
Especially relevant for B2B sales organisations operating with fragmented customer data, inconsistent follow-up, traditional prospecting or CRM systems that nobody really uses.
Whether you're building a new sales operation, bringing structure to an established team or rolling out common processes across resellers, the goal stays the same: better visibility, stronger execution and a commercial model your team can sustain.
Let's connect
Ready to strengthen your sales operation?
Tell me what you're looking to improve. I work with organisations on project-based consulting, CRM implementations, sales transformation and fractional commercial leadership.
dj@vandenheerik.eu ↗Connect on LinkedIn ↗Based in Andalucía, Spain · Working internationally
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